About Us

Hi, My name is Joel Aheran. The following story is why the name antidote came to life. In 2019 I very sadly lost my beloved grandad to suicide. In this special man’s honour, I wanted to give back. Mental health has always been very close to my heart, so I decided to set up a hair product company to show how we, men, can change our emotions and thoughts by looking after our hair and beards. If you have read my story and decide to purchase a product today, this would mean that I’ve done my job of making sure you feel good about yourself and also your hair. Also, you have done your honour in keeping my Grandads memory alive, and I could not thank you enough for that.

…to be continued.